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With higher travel costs continuing into the season, amid growing challenges in air travel, and prioritizing flexibility and affordability, more people are turning toward the open road and the freedom of RVing. According to the RV Industry Association (RVIA), an estimated 29 million Americans plan to travel by RV this Holiday Season.
Here are the destinations and travel trends defining the season: where people are going, why they’re choosing RVs, and how winter adventures are evolving. From cozy winter wonderlands to warm-weather sunshine escapes, discover the places and themes topping travelers’ lists this year and what’s shaping outdoor winter travel in the 2025-2026 season.
The quality-over-quantity travel trend shows no signs of slowing, with winter travelers continuing to seek fewer, more intentional getaways that deliver value and lasting memories.
According to our 2025 Travel Trend Report, destinations like Niagara Falls and Big Bend National Park are emerging as standout newcomers, gaining traction among those seeking meaningful outdoor adventures off the beaten path. National parks such as Yosemite, Bryce Canyon, and the Rocky Mountains are also seeing record off-season visitation, as travelers embrace winter landscapes once considered “too cold” to explore. Meanwhile, snowbirds are finding new destinations to flock to, like Orange Beach, Alabama, where budget-friendly stays meet the comfort and amenities of more expensive coastal locations. For those leaning into the splurgecations trend, Jackson Hole remains a fan-favorite for its upscale ski lodges and scenic grandeur. A more accessible alternative, Red Lodge, Montana, offers a destination dupe with small-town charm and snowy mountain attractions to match. Today’s travelers are redefining winter adventures, favoring fewer, more fulfilling journeys that deliver both value and unforgettable experiences.
As airport congestion and flight disruptions continue to test travelers’ plans, many are turning to the open road for a calmer, more flexible way to explore. Driving, especially in an RV, offers the freedom to set your own pace, reroute for better weather, and enjoy the scenery along the way with comfortable accommodations. Beyond convenience, this shift speaks to a broader movement toward intentional, experience-focused travel, where the journey itself becomes part of the adventure. For winter travelers, it’s not just about avoiding the chaos; it’s about reclaiming the joy of getting there. RV rentals spike in Arizona, Florida, Texas, Alabama, and Southern California during the winter months.
Read About RV Rentals for Winter Travel - Read About the 10 Most Popular Cities RV Renters Visit in the Winter
Cold-weather RVing is no longer for a select few. Winter RVing is a fast-growing travel trend in the outdoor travel industry. With heated rigs, insulated interiors, and winterized setups, RVers are finding comfort and confidence exploring destinations once considered too cold for camping. This shift is also redefining the travel calendar, as early and late winter emerge as the new shoulder season, offering lower rates, open campgrounds, and quieter trails. For many, the serenity of snow-dusted landscapes and the freedom of off-peak travel make winter one of the most rewarding times to hit the road.
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For many winter enthusiasts, RVs are becoming a practical and flexible alternative to traditional ski lodges. Travelers are seeking ski resorts that offer overnight RV parking, allowing winter sport enthusiasts to park just steps from the slopes, wake up, and be the first to hit fresh powder, without the hassle of check-ins or traffic. Van lifers and RVers love the freedom this provides, no crowded hotels, no fixed schedules, and the ability to tailor their stay to exactly how long they want to spend on the mountain. This trend not only gives travelers more control over their winter experience but it also opens the door for more spontaneous, last-minute getaways.
Read More About the Best Ski Resorts for RVers - Read More About Overnight Parking in Ski Resorts
“More Americans are turning to RVing this holiday season, with 28 million planning trips—a 33% increase from last year. Travelers are redefining winter adventures, seeking both iconic national parks and emerging destinations while enjoying the freedom, flexibility, and ease that RV travel offers.”
Maddi Bourgerie - VP of Marketing at RVshare